The power of children is amazing. They have a built-in convincing power. If they want something they will get it.
The fact that children do not have credit card does not prevent them from spending money. This is why they have parents…
Club Penguin is an online game for children, virtual penguins in a virtual world. You can earn some coins by playing some games and spend it by buying stuff for yourself. You can chat with other penguins and do harmless regular social network things. The registration is free and gives you a taste of what could be the done.
But, and there is a big but, you need to be a member for being able to get the fun stuff. The membership costs ‘only’ $5.95 per month.
Now, do you think that a child that his/her friends are members will not convince his/her parents to pay for it? If your answer was ‘no’ you better think again.
I don’t know the exact numbers but I believe that Disney (who bought it 2 years ago for $350M) is having many paying users. It seems Club Penguin found the formula.
I’m relatively new to the club. My daughter convinced me a week ago to pay for membership. So they managed to caught her but will she insist on paying for the second month or will she get bored of it? I know the answer for that – after one month you can be promoted to a spy (never mind what it means) so the second month is guaranteed. What about the month after?
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1 comment:
My son came home pressuring me on becoming a member. All because his friends are already 'secret agents' in club penguin. He wnated it so much that he was willing to pay for the subscription himself from his 'birthday money' (which is unusual).
It lasted 2-3 months before he went on...:)
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